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Marketing Mega Store

 
Published by: Andrew Gemmell on 31-Dec-19
 
Finding The Right Path

man wearing gray T-shirt standing on forestFinding a career path you feel passionate and excited about can feel impossible when you are stuck in a traditional 9 to 5 position just to make ends meet. When you want to break free from the monotony of uninspiring work, consider the opportunity to start a lifestyle business of your own. Whether you have a knack for sales and marketing or if you envision yourself working as a solo entrepreneur, venturing into a lifestyle business is a way to make truly drastic changes to your everyday life. 

What is a Lifestyle Business?

Business models vary depending on the type of products, services, or information you intend to offer to prospective customers and online visitors. Understanding different business models help when you have plans to launch your very own lifestyle business. A lifestyle business is defined as a business that provides more creative freedom, flexibility, and versatility, regardless of the market or industry you are most interested in. 

Individuals who run their own lifestyle businesses often work independently and free from strict schedules and work locations. Those involved in building their own businesses work remotely and on their own time, allowing for a better work/life balance and the ability to take direction in your everyday life. If you want to have more time to spend with your family or if you want to eliminate an earnings cap you have at your current workplace, consider opting for a lifestyle business that is right for you and your household. 

Affiliate Marketing

One of the most popular types of lifestyle businesses available to individuals of all income levels and walks of life includes affiliate marketing. Affiliate marketing has been around for decades and before the advent of the internet with companies such as Amway and Mary Kay. Today, there are thousands of affiliate maketing companies to choose from while utilizing social media and other forms of digital marketing to maximize your online reach and your potential to generate leads and sales.

An affiliate maketing business allows individuals to back a product or service while earning a percentage of all profits that are generated via online marketing, social media, and direct sales using a personalized web page. When choosing an affiliate maketing program that is right for you, it is important to review and compare the following factors before selecting a program:


  • What products/services will you be promoting and who is the target audience you are trying to reach? Do you already have connections with the audience and demographics you need to reach with the affiliate marketing program you are interested in?

  • What is the price point of the products you will be selling and is it compatible with your current audience or the followers you have online?

  • How much profit do you anticipate you will earn with each lead and sale you generate? Is it possible to earn more profit as you sell more items and recruit others to represent your program?

  • How much effort do you need to put into your affiliate marketing program daily to reach the top tier of your program?

  • What is the current success rate of individuals involved in the affiliate marketing program you are considering?

  • Do you need to invest your own capital in products and services from your preferred affiliate marketing program before you are permitted to sell the items?

  • Is there a minimum you must sell or purchase each month to remain as a representative of the affiliate marketing program you are interested in?

  • Are the products and services you want to represent currently in-demand with the shopping market?

  • How do individuals typically purchase the products and services you intend to promote?

  • Are the reviews and representative testimonials overwhelmingly positive regarding the affiliate marketing programs you are most interested in joining?


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Freelancing

One of the fastest growing business models to choose from when launching your own business is to work as a freelancer. Business models vary from each individual freelancer, but provide you with complete and total control over your work style, the amount of work you take on, and the schedule you create for yourself. When you are seeking business models that are flexible and extremely customizable, consider your life as a freelancer. Some of the most in-demand freelance positions available with the advent of the internet, social media, and smartphone technology include:
 


  • Graphic Designer

  • Illustrator

  • Professional Freelance Photographer

  • Social Media Strategist

  • App Developer

  • Web Developer

  • Web Designer

  • WordPress Developer/Designer

  • System Administrator

  • Social Media Marketer

  • AdWords Marketing/Manager

  • Animator

  • Video Editor/Producer

  • Freelance Writer/Editor (Technical, News, Blurbs, Fiction)

  • Video Game Developer


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If you intend to work as a freelancer, consider building an official portfolio website to showcase previous projects and works you have completed to users who are looking for services. Using social media is another method of building a professional reputation as you garner followers and prospective clients who are interested in hiring you. While working as a freelancer is not always easy and does not occur overnight, it is possible with a commitment to your craft and the ability to network with those who are seeking the type of work you are capable of delivering. 

Getting involved in your own lifestyle business is a way to take control over your path in life and the future you envision yourself. While not all business models are alike, it is possible to find business models that are most suitable for you based on your professional experience and personal skills and abilities. Whether you find affiliate maketing appealing or if you want to work as a freelancer or an eCommerce entrepreneur, there are many ways to create a lifestyle business that is genuinely reflective of your preferred workstyle and personality.